The IndyCar broadcast dilemma

Every decision facing Mark Miles and his team could be considered ‘make or break’ as they rebuild the IndyCar Series. In the case of securing new broadcast and title sponsorship deals for 2019 it is absolutely true. An already challenging market for sponsorship dollars and broadcast rights is further complicated by the dilemma of whether…

New aerokit set to bring sponsors back to IndyCar

Despite positive momentum in many areas, IndyCar continues to struggle to attract sponsorship. Even as TV viewing figures move (slowly) in the right direction and race attendances at many (but not all) venues increase, sponsorship dollars continue to be hard to come by. For a championship always in need of more investment, the new-for-2018 universal…

IndyCar: Target leaving Ganassi is not all bad news for IndyCar

Target’s withdrawal from IndyCar after 27 years faithful support of Chip Ganassi Racing is being mourned like the loss of a legendary team. Rightly so: they helped take Chip Ganassi Racing from minnows to 101-win giants. Target supported the team through the thick and very thin of open wheel racing and gave us the now…